✨ Build, brand & sell your own digital product — without starting from scratch.
Turn Your Digital Product Idea Into a Sellable Online Business
The It's Life By Design Playbook gives you a step-by-step roadmap for rebranding, setting up, promoting and selling a digital product — without having to create everything from scratch.
Instant digital access • Beginner-friendly • Learn at your own pace
You Don't Need to Start From Scratch.
Creating a digital product business can feel overwhelming when you're staring at a blank page, trying to figure out what to sell, how to brand it, where to sell it and how to get people to see it.
This Playbook gives you a structured starting point so you can focus on putting the pieces together instead of figuring everything out from zero.
Not sure what to sell?
Start from a ready-made product foundation instead of a blank page.
Overwhelmed by the setup?
Follow the setup phases one at a time, in order.
Don't know how to promote it?
Reels, Instagram, auto-DM and ad setup are walked through.
Want a simple step-by-step path?
Seven phases take you from rebrand to post-launch.
The core offer
Meet the It's Life By Design Playbook
A practical roadmap for building your digital product business.
The Playbook walks you through taking a ready-to-sell digital product, rebranding it, setting up an online store, creating promotional content, connecting automation and learning how to launch advertising — one phase at a time.
“Instead of creating everything from a blank page, you can start with a ready-made foundation and make it your own.”
What's inside
Inside Your 123-Page Playbook
Everything the Playbook covers for learning how to sell digital products online as a beginner.
Step-by-step instructions
Rebranding guidance
Digital product setup guidance
Online store setup guidance
Instagram setup guidance
Reel creation guidance
Auto-DM setup guidance
Meta Ads setup guidance
Post-launch action plan
Practical checklists and examples
step by step
Your 7-Phase Launch Roadmap
Rebrand It
Make the product look and feel like your brand, subject to the applicable licensing terms.
Set Up Your Online Store
Get your storefront ready so your product has a place to live.
Create Your Reel
Put together promotional video content for your offer.
Set Up Instagram
Structure your profile so visitors understand what you sell.
Set Up Auto-DM
Connect automation so replies and links can be delivered for you.
Set Up Your Meta Ad
Walk through the process of getting your first ad live.
Follow Your 7-Day Post-Launch Plan
Know what to do in the days after you go live.
Included with your purchase
Get the Digital Product Launch Kit Free
Four practical resources to help you rebrand, package, present and promote your digital product.
PDF Cover Templates
Rebrand your digital product with professional, eye-catching covers.
120 Digital Product Mockup Bundle
Create polished product images and promotional visuals without starting your mockups from scratch.
Product Header Templates
Create polished headers and promotional graphics for your store and sales pages.
$5/Day Cheatsheet
A quick-reference resource to help simplify your starting advertising strategy.
Product preview
Take a Peek Inside
Cover, interior pages, checklists and setup instructions from the digital product playbook.
Images shown are presentation mockups of the Playbook and included resources.
This Is For You If…
Made for beginners who want to start selling digital products online without building everything from scratch.
You want to start selling digital products
You don't want to create everything from scratch
You want a structured step-by-step roadmap
You're a beginner and need clear instructions
You want to learn how digital product selling works
You want to build an online income stream around digital products
You want a product you can rebrand and make your own, subject to the applicable licensing terms
You don't need to have everything figured out before you begin.
How it works
Your Next Steps Are Simple
GET IT
Purchase the Playbook and receive access.
REBRAND IT
Customize your product and branding according to the applicable rights and instructions.
SET IT UP
Follow the Playbook to set up your storefront, promotional content and launch process.
START SELLING
Put your product in front of your audience and begin learning what works for your business.
Want More Help With Meta Ads?
Once you're ready to explore paid advertising in more depth, you can add the Meta Ads Growth Toolkit to your digital product toolkit.
Want The Reseller's Playbook?
The Reseller's Playbook is available as its own separate purchase, subject to the applicable licensing terms.
FAQ
Questions, Answered
You'll receive the It's Life By Design Playbook plus the included Digital Product Launch Kit bonuses.
Yes. The Playbook is structured as a step-by-step guide and is designed to help you work through the setup process one phase at a time.
No. The Playbook is designed around starting with a ready-made digital product foundation that you can rebrand and customize according to the applicable licensing terms.
Yes, subject to the applicable licensing terms. The provided MRR materials state that the original cover must be changed to reflect your brand.
The included materials provide reselling rights subject to their specific MRR terms and restrictions. Buyers should review the applicable license before distributing or selling any product.
No. The Playbook provides a framework, resources and instructions, but results depend on factors such as your offer, audience, marketing, execution and other business conditions.
No large audience should be assumed or promised. The Playbook includes strategies involving Instagram, automation and paid advertising, but results will vary.
No. It is an optional additional product containing the Meta Ads Playbook and Meta Ad Starter Guide.
Ready to Build Your Digital Product Business?
Stop staring at a blank page. Start with a ready-made foundation and a step-by-step roadmap to help you put the pieces together.
$27
Start with the Playbook. Build from there.